![]() From the founding of a business to the viral marketing campaign, stories are at the center of their success. Stories are the most common way people organize information in their minds. Storyboard a narrative for a presentation or pitch In short, visually presenting complex ideas increases complete knowledge transfer in your team. The flow of information or relationships between ideas are seen by everyone.Īnd we can be better assured that everyone at the table is sharing the same picture. However, when concepts are shared visually, your team can better cut through the noise. We have all had the experience of noticing gaps and breakdowns in understanding between team members days or maybe just hours later. But we know it doesn’t necessarily mean that all the information was heard or understood in the same way by each person. When everyone leaves the meeting nodding their head, they may feel like they’ve understood the topic or conversation. Those watching have a better chance of learning and retaining the information shared. When an individual is able to jump up on a whiteboard, or grab a napkin, and work out a complex idea on paper, they are communicating at a deeper level than if they simply tried to explain the concept with words. Teams who can communicate information visually in a variety of settings are best positioned to share what they know. The most effective way we learn is through visuals. The most common way information is exchanged in any organization is one-to-one or in small groups.
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